Alumni Receive Survey for Light the Way Campaign

UC Berkeley’s University Development and Alumni Relations team has partnered with Huron Consulting Group to conduct research into how its alums and donors share interests and values. The department is seeking to understand alumni giving in relation to the Light the Way campaign, and “how the university can better steward their giving and engagement in the future.”

UC Berkeley hopes to use the data to be better positioned to deepen relationships with alumni and donors and better serve their engagement and philanthropic goals. The alum and donor survey questions were curated based on insights collected from focus groups and interviews conducted earlier this year. To take part in the survey, visit the Light the Way survey page online here:

https://light.berkeley.edu/o/survey-info/